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In this book, he walks you step by step through building a solid public relations plan that will get results. If your attempts to build a positive public image are getting you nowhere - if no one seems to notice you, your product, or your cause - Bragman can show you what you're doing wrong.

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He covers all the basics of a powerful and successful media campaign, from understanding your audience to giving a memorable interview and handling any crisis. The tools in this book are the same ones that get Bragman's clients on the air, in the paper, and out of hot water. The book is filled with juicy behind-the-scenes stories of celebrity dos and don'ts, with examples from Madonna and Angelina Jolie to Paula Abdul and K-Fed.

Wheres My Fifteen Minutes Get Your Company Your Cause or Yourself the Recognition You Deserve

While the tales are ripped from tabloid headlines, the advice applies to any field. Whether you're trying to build a business, advance your career, or change the world, Bragman's insights and experience will show you the way.

David Dyer grew up in a coastal town in NSW, Australia, and graduated as dux of his high school in Whether youre trying to build a business, advance your career, or change the world, theres much to be learned from Bragmans insights and experience. His book reads like a who's who of his celebrity clients, from Cameron Diaz to Paula Abdul, lending a sensational quality to the text; Bragman is more on point when he sticks to such details as building a believable and authentic image, describing the finer points of creating an effective Internet presence and knowing when to seek publicity.

But Bragman's arguments are more apropos for the glitterati and not for the fictional PTA bent on a recycling initiative. Bragman presents an accessible and insightful public relations guide to help any business garner more, or better, publicity.

He has represented some of the most famous celebrities, companies, and events in the world. He appears regularly on television to comment on entertainment and cultural issues.


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No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.


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  • Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky.