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Really strong, concise, and disturbing. Holiday writes it as a cautionary tale and a bit as redemption.

I've read a lot of this in other sources, but this is the best synthesis I've found. He basically tells you how it works - what to do with it is up to you. I don't agree with all of it - but all the more reason to recommend. Gave me a lot to think about. Ryan Holiday takes the reader into the murky and confusing world of blogs, those who wrote them, publish and read them. Holiday confesses his role as a manipulator in the system. He is extremely critical of blogs and bloggers as well as the publishers who support them.

Trust Me review​ ​–​ ​Jodie Whittaker is warm and watchable​ as a​ ​fake doctor (not that Doctor)

Holiday states he has no solutions to the damage blogs have caused to countless individuals and companies. However, in his concluding chapter, he slips in a couple of potential remedies, which I won't divulge. The reading is fairly dry. It's not one that one can read continuously.


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I have a feeling that this is a very important book. He describes with great insight the economics of blogging, how the current iteration of the media works, and how its flaws and weaknesses can be exploited. He used these weaknesses to his advantage in his early career and later wrote this book expose the flaws and hopefully prevent others from being able to exploit them.

Interesting topics include what causes something to go viral, how blogs pay their staff, and why the often perverse incentives in the industry can lead to negative outcomes. These outcomes should not happen in a society where the media is functioning properly. I got the chance to meet Ryan Holiday at a book event in DC recently where he gave a very entertaining talk.

I am currently reading his latest book Conspiracy and I am loving it thus far. I've seen some of Ryan's interviews, so I knew what the book would be about. Even so, I expected a little bit more. The book is good, but what was said could have been said in less pages. Basically, be controversial and everyone will write about you, with some other information. Still a good read, but I pushed myself to finish it. Holiday uses as example his own media manipulations as foundation for his thesis: When content is dictated by expected clicks rather than insistence on accuracy, the stories on sweatshop blogs cannot help but be fake news.

Natural selection insures that the stories with the greatest lurid appeal are the ones most likely to rise to the top; even ultimately to appear as seemingly legitimate stories on the mainstream media. Learn to distrust everything you read online. I plan to try to fall for fewer clickbaits. This is, in my opinion, a must read book. You can see just how the "fake news" gets promulgated throughout media, how money and click bait is preferred to accuracy, how reputations are ruined in nearly the blink of an eye, and how people are duped into accepting news stories that lead to the wrong conclusions because they are geared to create anger.

Anger or outrage is the key to readership, so misleading headlines draw in viewers.


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In the end accuracy, truth, and many people and businesses are ruined because corrections or updates are buried or lost in the rush to get out more titillating "news. See all reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

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One person tweeted angrily: Meanwhile, some fans were disappointed in the ending to the four part drama, while others speculated if there would be a season two given that its lead actress has been revealed to be playing the title role in the new series of Doctor Who. Why can't the BBC finish a drama with a decent ending?! TrustMe," while another wondered: However, writer Dan Sefton seems certain she will reprise her role, with him recently revealing that there would be an "open ending". Dan went on to tease details of the final instalment, commenting: