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The vast majority of users on all continents prefer free mobile applications. In fact, the number of free app downloads is constantly rising. Statistics provided by Statista show that in , free mobile apps are projected to be downloaded over billion times worldwide. As for paid apps, Statista forecasts around 15 billion downloads this year. The numbers speak for themselves. As of March , there were 2. The competition is really strong! How many users will find your free mobile app? How many of them will download it?

No matter how good your app is and what monetization methods you use, you may still fail to attract customers without a clear app packaging. Potential users of your app should be able to quickly find it through search in the Google Play Store and the Apple App Store. To make your mobile app visible and easy to find, you should provide it with an attention-grabbing name, an informative description , and screenshots.

Here are tips that will help you create a top-class app description: Your mobile app should have a snappy name that reflects its major functions. Though many applications have names that convey nothing about their functionality, your app is likely to attract a lot more users if it has a name that hints at what it does.

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As you can see, the full title contains an explanation of what this app does i. The next step is to provide your app with a meaningful and informative description. Few people read further, so make sure to tailor this part of the app description to perfection. In the main body of the description, you should mention what problems your mobile app helps to solve as well as go over its most important functions.

How Do Free Apps Make Money on Android and iOS in 2018

As you can see, it effectively explains to users what they can do with the help of Google Drive: We recommend that you add some text to your screenshots, describing some functions of your application. As you can see, this screenshot shows that the app can work on smartphones, tablets, and smartwatches. Note that Uber uses verbs in their screenshot descriptions, which is the correct approach.

Verbs are the parts of speech used to describe actions. People are more likely to act i. Now that you know how to package a five-star app, we can move on to explaining the strategies you can leverage to make money on free apps. In-app purchases is an extremely popular strategy used by thousands of apps in both the Google Play Store and the Apple App Store. In-app purchases allow users to buy something right in the app. Ads are a driving force of the global market. In-app ads are actually tools of affiliate marketing. If you wish to monetize your application through ads, there are many networks to work with, such as AdMob and Flurry.

Most ad networks support apps on iOS and Android, as well as on some other mobile platforms. In-app ads allow you to make money off free apps, but this monetization strategy works well only for applications with big audiences. To benefit from the freemium monetization strategy, you need a second, paid version of your application. This mobile app has a free version, but it contains ads: Users are offered a paid version of this app, called MX Player Pro. Finding a sponsor is a really lucrative monetization model. Usually, it works this way: There are two types of sponsorship deals: The main difficulty of sponsorship is finding a sponsor.


Needless to say, your mobile app should be good enough to be interesting to potential funders. Email marketing has always been and still is a powerful money-making strategy. You can leverage this method and ask the users of your mobile app to provide their emails and, later, send them messages. Adding a Facebook login option to your free app is a great way to subtly collect user emails.

As you can see, there are many ways you can make money from free apps.

You can pick one or opt for several strategies at once. However, there are several handy tips that will help you monetize your free app in the most effective way possible.

How do free apps make money and how you get profit from mobile

Any application has a business goal, which means it helps its users solve their problems. Can in-app purchases be an effective profit generating method? Instead, you can opt for ads or offer an ad-free version with a subscription. Or imagine that you launch an educational app. It can offer in-app purchases, such as access to additional functions or paid tips.

Needless to say, such apps can contain ads as well. A clear picture of your target users allows you to create an app tailored to their needs. Though your free app may boast large download numbers, the truth is that only a small part of your users you may call them the money-spending core will actually bring you profit by clicking on ads or making in-app purchases.

Therefore, set a goal of attracting as many users as possible and do your best to succeed. Next, find out what your competitors offer, what kind of designs they have and, more importantly, what monetization methods they use. In the end, a better app means higher profits for you as its creator. App creators should always remember that their apps bring profits only as long as people use them. Your users should feel comfortable when using your app, so be prudent and make all ads and offers in your app as subtle as possible.

Now that you know how free apps make money, you can give your idea a go and turn it into a real-life application. Subscribe via email and know it all first!

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Meaning you have to go back and figure out what needs fixing yourself. This takes time and time, as the saying goes, is money. Enterprise apps, for example, are backed up by huge, globally recognised brands trying to capitalise on the mobile market, giving their customers an extra touchpoint. What is surprising though is just how high up the list Other categories appear, meaning, applications that fall into small, niche categories that are sometimes hard to define.

This is likely because of the sheer number of games and their popularity with hobbyists, dragging down the numbers. With mobile games, it can be very hard to stand out from the crowd, unless you have impeccable timing or can leverage the power of social media and other channels to make your app a viral hit.

As mentioned at the beginning of the post, user experience is a vitally important part of making sure your app is a success. In-App footer ads offer a great way of monetising your app, without intruding on the overall user experience. The ad itself sits at the bottom of the screen, out of the way of the main UI elements. Keep in mind when designing your app, if you plan to use this format, that you make sure the ad sits away from the main menu elements. Interstitial in-app advertisements offer another really great of monetizing your app.

It gives you all the screen real-estate you need in the app itself to let your design and development really shine, without having to accommodate banners. Video is an incredibly powerful new frontier for mobile app monetization. In-App Video behaves in a similar way to the interstitial format but using a video, rather than being a static image. Partner Post - ClickDealer. In mcommerce , Mobile Advertising.