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Even more important than choice of wardrobe is the color selection for your brand or website. Color research and planning is a vital part of the design process. Before you even begin a design you must choose the appropriate colors that are effective in re enforcing the brand, message and overall tone. Colors are a part of our pop-culture.


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We associate our favorite sports team by their team colors. There are the three primary colors of Red, Yellow and Blue. Then there are secondary colors of Green, Orange and Purple.

How Do We See Color?

Additionally, there are Tertiary colors that are combinations of the first two sets. Complimentary colors are opposite each other on the color wheel and often evoke feelings of excitement. Analogous colors are those that are close to each other on the color wheel. These give a particular feeling whether it be warm and cozy or cold and depressing. There are many different technical aspects when it comes to working with colors. Because of this it is important that both the web and graphic designers work closely on the color process to make sure their colors transfer smoothly from one medium to another.

A color may look one way on a particular screen but when printed out it looks totally different.

What is the color of hate?

It is important to come up with a color palate listing all of the different color codes that will ensure a unified color scheme throughout print and web. Red is a very strong color. It is a noticeable color that is often used on caution and warning signs. Red is a good color to use for accents that need to take notice over other colors. Red is often used in flags for nations, as it is a symbol of pride and strength. It is also a sporty color that many car manufactures choose to showcase their signature vehicles.

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Orange is a combination of Red and Yellow. It is also a bright and warm color. It represents fire, the sun, fun, warmth and tropical images. It is considered a fun light color that has appetizing qualities to it. Orange increases oxygen supply to the brain and stimulates mental activity. It is highly accepted among young people.

As a citrus color, orange is associated with healthy food and stimulates appetite. Any design relating to the tropics, something fun, easy going and youthful should incorporate some type of orange into the design. A darker, richer shade of orange can be associated with autumn. Yellow is the brightest color to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic color. Though yellow is a bright cheerful color, as it starts to darken it, however, quickly becomes a dirty and unpleasant color.

Yellow can also be associated with being scared and, cowards. Green is the color of nature and health. It represents growth, nature, money, fertility and safety. You can employ them appropriately in expressing your feelings. It is a widely known fact that red roses are used while proposing and during reaffirming one's love.

Pink Roses Pink roses symbolize joy or thankfulness and are employed to express your gratitude towards your beloved for loving you. They are also expressions of gentility, happiness and appreciation Pale pink roses suggest admiration, sweetness and gratitude.

Which colors trigger which feeling for us?

They can be used to express feelings strictly confining to friendship. Light Pink Roses denotes liveliness and fun. Deep pink roses signify gratitude, admiration, appreciation and sympathy.


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They can be presented to a sick person suggesting 'Get well soon'. All pink roses can be used in friendship bouquets.

Color Meaning

White Roses White roses signify innocence and girlhood. They also symbolize impeccable love, silence, reverence and humility. A relationship can be commenced with a white rose, hinting your special feelings for your beloved. White roses can be used to express feelings like ' I am worthy of you,' or 'you are heavenly,' etc.

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Coral Roses Coral roses are an ideal choice for the more passionate as they reveal desire and passion. Orange Roses Orange roses speak of desire, fascination and enthusiasm. They are good choices to hint your interest in going ahead with a new relationship. Yellow Roses Yellow roses are not for romantic purposes. They signify 'congratulations,' joy, gladness and delight, caring, 'Welcome back,' and 'remember me'.

They can also suggest jealousy. Lilac or Lavender Roses Roses with this colour reveal love at first sight. Peach Roses Peach roses portray feelings of gratitude, admiration, sociability,success and friendship. Pale peach roses symbolize modesty.