Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose NSP can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. This book shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud.
In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative. The Ultimate Guide to Network Marketing.
Selling with Noble Purpose, Enhanced Edition
The Accidental Sales Manager. Emotional Intelligence for Sales Success. Guerrilla Marketing for Coaches. Marketing Insights from A to Z. Slow Down, Sell Faster! It's Okay to Manage Your Boss. Teambuilding That Gets Results: Stop, Ask, and Listen. The 7 Hidden Reasons Employees Leave. Building a Winning Sales Management Team: The Force Behind the Sales Force.
Mastering the World of Selling. How to Hire A-Players. Professional Networking For Dummies. How to Say It Job Interviews. The Executive Guide to Facilitating Strategy. Solving Employee Performance Problems: I highly recommend this book to anyone that is in the business of helping sell an idea, a product or anything.
Emphasize the customer and their needs What a noble concept! Mar 23, misha rated it really liked it Shelves: I wish I had written this book. Lisa puts into words what I've historically seen They have some special sauce or magic, and that magic is in their noble purpose. Great book, and it's out at time when people are hungry for a deeper meaning in the jobs that they do. I'll be recommending this book to a number of executives and sales leaders.
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Aug 16, DaAnne Smith rated it it was amazing Shelves: Lisa shares ideas that will transform not only the sales force, but the whole organization. I especially love the idea of incorporating internal case studies to help the whole sales organization leverage sales successes.
Oct 24, Jane rated it really liked it Shelves: The book is a bit long-winded for a short page count and the last chapters seem add-on's, but the basic premise and steps for implementing the idea are solid. Focus on the difference your product makes for your customers and what your customer actually needs rather than on profits.
Selling with Noble Purpose, Enhanced Edition by Lisa Earle Mcleod on Apple Books
Jul 28, Josh Steimle rated it really liked it. Great read for anyone in sales, and anyone else as well. Having a noble purpose for your company helps your team feel like there is meaning in what they do. Rebecca rated it it was amazing Jun 06, Diego Kuri rated it it was amazing Jul 19, Vikki Olesen rated it it was amazing Jan 31, Rick Yvanovich rated it really liked it Jan 04, Alexey Sobolev rated it it was ok Aug 02, Lucia rated it liked it Oct 03, Patrick Andriessen rated it really liked it Aug 26, Joshua Brown rated it really liked it Jan 21, Ellaine rated it really liked it Feb 02, Noel McCormick rated it it was amazing Apr 29, Kyle Jennings rated it it was amazing Nov 16, Kevin Mccoy rated it really liked it Jun 11, Dee Mullin rated it really liked it Apr 20, Ren Lopa rated it really liked it Mar 17, Mike rated it liked it May 16, Jonathan Dick rated it it was amazing Aug 21, Julie rated it really liked it Jan 01, Dave rated it it was amazing Mar 04, Stenz rated it really liked it Jun 27, This is a "must read" for anyone managing a sales team.
People will work harder and more effectively when there is an internal driving force or purpose to their efforts. Seeing the job from the customer's perspective and helping them achieve their goals through your efforts. Book is an easy read and drives home a simple but usually overlooked concept. I learned about the book by word of mouth, found it on line at Amazon, downloaded it within a few minutes, read the first few chapters over morning coffee and began implementing some of the concepts with my sales team the first day. Reading Lisa's books is like having a really smart and practical friend as a mentor.
She has a talent for getting to the heart of a matter, whether she is writing about not having it all or about selling. In suggesting that "noble purpose" should drive how sales people work with customers, she is both aligned with recent research, and offering a special insight. Sometimes, a good test of an idea is to ask--"what if everyone did this?
I read a lot of books on sales and selling with noble purpose is one of the best I've read in a long time. I had the chance to see Lisa as the sales keynote speaker at a conference where I first learned of her work and immediately bought and read this book. In short, the mission for the great sellers is never just revenue, but how they impact and ultimately help clients. Lisa brings this idea to life with research, anecdotes, and a valuable point of view.
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These concepts are a great foundation for sales team training as well as sales leader development. This book and the concepts that Lisa presents will go along way to restoring the nobility to sales professionals. It will also change the anachronistic definition of sales from pushing people to buy what they don't want, don't need, and can't afford, to helping them to make decisions on purchases that will help them achieve personal and professional goals.
There have got to be hundreds of different sales techniques, and even more so called experts. Rarely do you hear them talk about what's most important. The importance of having a Noble Purpose - before, during and after the sale. McLeod makes a strong and compelling case for this that even the most cynical and closed minded would have a hard time refuting. Her examples are real, her thinking is smart and grounded in experience. There's even suggestions at the end of each chapter for immediate action. Through relevant examples and a sustainable process, McLeod demonstrates how noble purpose can improve customer satisfaction, employee motivation and your bottom line.
Whether your company sells paper clips or heart-lung machines, every organization can improve its key metrics by selling with noble purpose! See all 38 reviews.
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