This tends to be why top 10 lists are so successful — lists are easier for our brains to process and they create curiosity , in addition to providing the promise of a quick and easy read. Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do — they are visually jarring.
The Best Email Subject Line Hacks to Get You Noticed in the Inbox
An article at The New Yorker discusses our avid adoration of listmania:. A headline that is graphically salient in some way has a greater chance of capturing our eye, and in an environment where dozens of headlines and stories vie for attention, numerals break up the visual field.
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Basically, the ultimate goal is to make your email subject line visually stand out. How you do that is up to you! Incorporating personalization techniques into email subject lines is another way to increase open rates. Instead, try location-specific offers and language, or interest targeting. LivingSocial and Groupon are old pros at this, sending emails with subject lines promoting deals in your area.
LivingSocial also sends me new deals based on my past purchases. The subject line above combines personalization via remarketing with scarcity to create an effective email subject line. Thrillist knows exactly who their audience is — the young, drinking crowd — and their conversational tone fits perfectly here with their fun email subject lines. Thrillist knows their audience.
Photo courtesy of Bem Devassa. Question marks and unusual punctuation offer another method for standing out from the email masses. Asking your readers a question, as opposed to a standard statement, immediately engages them.
101 Attention Grabbing Subject Lines For Email Marketing Promotions
Questions enter an instant dialogue with users, making them more likely to be opened. Above, Banana Republic combines a question with scarcity tactics.
Sephora asks an emotionally-engaging question really? Email subject lines threatening scarcity limited time offer!
Throw in some scarcity words and you may be surprised how your click rates will change. Gifting of the Kindle edition at the Kindle MatchBook price is not available. Learn more about Kindle MatchBook. Kindle Cloud Reader Read instantly in your browser. Product details File Size: December 7, Sold by: Share your thoughts with other customers.
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Write a customer review. Showing of 2 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. I have been building an email list for the past year for my online business and this book answers the questions for when you do your own email mailer, how to get it opened.
I know that sometimes I hit the spam box but sometimes people scan through the spam box and the perfect subject line will grab their attention and get your email opened. This is a jewel on my Kindle and I go back to it just before I send out an email blast. Yes, you need this book.
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The 9 Best Email Subject Line Styles to Increase Your Open Rates
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