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Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. In seeing their plan, they can then tweak the results until they have a viable vision for their work. The result is a formal business plan given a different media. For people who find a traditional business plan intimidating, this might just be a useful alternative. In particular, artists or other visual thinkers will be able to use their talents to clarify their vision.

I personally tend to think in words, so I actually enjoyed creating a more traditional business plan and found this creative approach more challenging. Dec 02, Evelyn rated it it was amazing.


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Rare book that helps out the people like me who have trouble understanding all the mumbo jumbo of other Business Plan books. It translates the technical parts into fun, active involvement in Business Plan development! Dec 29, Pam Torres rated it it was amazing. This really helped me get my business plan well on it's way. I know I will be referring to it throughout this next year often.

Great ideas and inspiration! What does success as a writer look like to me. The most important planning I've done.


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Dec 30, Tracy Bowens rated it it was amazing. There was a time when Jennifer Lee thought that creativity and business mixed as well as oil and water. Then she succumbed to the entrepreneur bug. In fact, they have to if one wants their idea to surpass hobby level. Lee to reconcile the two entities. The introduction covers why one needs a business plan, what kind of thinker will benefit from the book, the difference between right-brain and left-brain thinking and drives home the problem with left-brain thinking when trying to develop a vision.

The author also shares her own success story. It describes the tools readers are going to encounter along the way: The Right-Brain Business Plan operates on several levels -- visualization, handling your inner critic, and feeding your creativity though play. Lee uses these elements to help people who never imagined tackling the business side of their entrepreneur endeavors do just that.

The book works on the big picture level. Lee herself states the right-brain visual business plan is not what you want to use if you are asking for a bank loan, applying for a grant, or trying to attract investors or partners. Aug 22, Dina Begum rated it liked it. Buku yang benar-benar menarik. Pemaparan Jennifer mirip dengan yang kulakukan selama malang-melintang di dunia kewirausahaan. Yang belum kulakukan adalah membuat rencana bisnis. Kurasa suatu hari aku akan 'mencuri' bocoran-bocoran rahasia keberhasilan Jennifer ini.

Menjadi wirausaha kreatif itu membutuhkan nyali, perlu tulang punggung, jiwa dan raga. Anda terus-menerus bergerak, menghadapi tantangan, dan meraih peluang, jadi sangat penting meluangkan waktu untuk merayakan Buku yang benar-benar menarik. Anda terus-menerus bergerak, menghadapi tantangan, dan meraih peluang, jadi sangat penting meluangkan waktu untuk merayakan di mana pun Anda berada dalam perjalanan kewirausahaan.

Bahkan merayakan langkah mundur, kegagalan, dan kekecewaan juga bisa berharga. Walaupun rasanya mungkin tidak terlalu menyenangkan, pengalaman buruk merupakan pembelajaran yang tak ternilai harganya, dan itu layak dihormati. Jan 11, Claire rated it liked it Shelves: If I enjoyed making collages, I probably would've gotten more out of this book. However, there is plenty of good business info presented in non-threatening, friendly language. I kept thinking of Havi Brooks and her site, The Fluent Self , where she's been modelling this business approach for years. If spreadsheets give you hives I kind of dig creating a good spreadsheet and you're building a business, I'd recommend this book.

If you're well aware that right and left brain behavior aren't so easily If I enjoyed making collages, I probably would've gotten more out of this book. If you're well aware that right and left brain behavior aren't so easily divided into creative vs.

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Jul 06, Rosa Sophia rated it it was amazing Shelves: A wonderful book for people who want to engage their creative side and make business more fun. Oct 22, Jennyann rated it it was amazing. Aug 06, Annie Smidt rated it really liked it. This book walks you through all the thinking behind a business plan but has you work through the issues and the planning by making collages, filling out whimsical "play sheets" the opposite of "work sheets" and generally turning all the analytical stuff on it's head in favor of a more intuitive, exploratory approach.

The Right-Brain Business Plan Kit includes:

You may just end up with a handmade book full of ideas and visions for where to take your business and the inspiration to move forward with it. It's geared, primarily at microbiz and solopreneur type concerns. Coaches, bloggers, Etsy folks and the like. But that's not to say it can't be used for more complex businesses. I have to say I got something out of every single one of them.

It's the forced uncritical brainstorming time, focused on a topic.

Finally, business planning for the rest of us!

You can't help but get something out of it. I worked through this book along side Jennifer Lee's online course of the same name I know how to write a "real" business plan. I'm not one of those creatives who's scared of numbers though I used to be, as a youth.

I actually find it perversely entertaining to fidget with spreadsheets and try to divine the logic of left-brain things — though it certainly isn't my natural aptitude compared to wacky, messy, artsy-fartsy stuff. Nonetheless, I gained a ton of valuable insight making my collages and funny little paintings about client personas and "moola" projections.

It was a different way of looking at the same old all-consuming problems, and opened the doors to exploring things more playfully. I have to admit, I really enjoyed getting back to my drafting table with my gluestick and my ink and brushes. Feb 01, Eleanor rated it it was ok Shelves: The scrapbooky, 's cottage furniture type design really turned me off from this book.

Granted, I'm reading it from the perspective of a newly minted MPA student, so terms like "budget" and "money" and "goals" don't scare me. I can see how if you really are terrified of anything to do with business and somehow calling money "moola" makes it easier to deal with, then this book is for you. The author does give very good advice and presents concepts, like "S. I think it's important to realize that business plans are living, breathing documents and can be created in a way that is engaging and fun for the person making them and that visual planning and envisioning success in different ways is important.

Those lessons are the key ones in this book. However, I think it's just too cutesy in design and tone to have much of a lasting impact and feels dated even though it was just released. Apr 12, Elaine rated it really liked it. I am not an artist - and I am creative and so are you. This taps into the right side of my brain that in the corporate world didn't get much attention. No, I'm not afraid of numbers - having worked 10 years with engineers and another 10 years with accountants as a pension administrator - I know numbers.

The Right-brain Business Plan: A Creative, Visual Map for Success by Jennifer Lee

I loved it because all the other business plan books I found bored me to death. Getting to the numbers for me was the easy part. Discovering what my passion was and what inspi Loved this book! Discovering what my passion was and what inspired my energy was the gift of this book. This is a community that affirms and encourages each other.

They do not live in fear or stuck in scarcity thinking of the corporate world. Good things happen if you decide to open space for other ways of thinking and being in the world. Jul 08, Kym rated it really liked it. I am a definitely a left-brainer, but when it comes to business plans, I am just clueless. This book made writing a business plan very accessible to me. The business terms were defined in real-world language. The author uses playful, colorful and visual ways to assemble a business plan, starting with the big picture and then drilling down into the parts. It is a great way to look at creating a business based on values and passions.

I have never worked in business and am starting one in my retire I am a definitely a left-brainer, but when it comes to business plans, I am just clueless. I have never worked in business and am starting one in my retirement. As a perfectionist, I felt I needed a plan and other business people kept talking about them. I now see the value of a business plan. The examples given are lovely collage and artsy sticky-note affairs. My business plan is a total left-brain-written-in-a-book with no frills situation.

I understand every part of it and it is perfect for me. Jul 13, Quinn rated it liked it Shelves: Whether you own your business or are planning on building one, you'll need a map of where you are going. Traditional business plans are often dry and incomprehensible to creative entrepreneurs.

But you do need a business plan, if for nothing more than to explain to others exactly what you do. You need it for yourself, too, to separate the urgent from the important, a task which can easily blur priorities. In nine chapters, Jennifer Lee guides you to creating a business plan that you can understa Whether you own your business or are planning on building one, you'll need a map of where you are going.

In nine chapters, Jennifer Lee guides you to creating a business plan that you can understand, follow, and change as your business grows. There are illustrations and workbook-like exercises that will help you with a financial-, marketing- and Research and Development plan.

A flexible guide that you can tailor to your own needs.

The Right-brain Business Plan: A Creative, Visual Map for Success

Oct 18, M. Jane Colette rated it really liked it. I first read this book more than a year ago--almost two--when I was getting ready for my first book launch. You also have the choice of purchasing the kit alone or with a signed copy of my book for a special bundled price. Choose from the different color combinations currently available below. I've made a new Right-Brain Business Plan about every 2 years since and it's been amazing what I've been able to accomplish by having a vision and a plan of action to get there. Please allow for slight variances in colors and designs. Orders are typically shipped out within two business days of the purchase date.

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