Guide Stick with It: Mastering the Art of Adherence

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So, we have poured our best stories, examples and tools into this expanded and enhanced follow-up that serves as a roadmap for consistent execution. Here is the essence of the Adherence Equation: Focus provides the clarity necessary to make decisions that support your most important goals.

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It results in a clearly defined pathway to success. Competence is used in the broadest sense of the term. It encompasses all the skills, systems, processes and tools a team uses to achieve its goals.

The result is the ability to commit to, measure and hit your targets. Passion creates a sense of connectedness. The knowing-doing gap is that space between knowledge and application. For example, how many times have we been told that the formula for maintaining a healthy weight is to eat a balanced diet and exercise regularly?

If we know the formula, then why do so many of us still struggle to lose weight? The real secret to maintaining a healthy weight is not in knowing the formula, but in executing it.


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That is where our challenge seems to lie—in applying what we already know. The only predictable, sustainable way to fill that gap is the daily disciplines for personal adherence and consistent execution for organizational adherence. There are four adherence accelerators within each component of the adherence equation that form the bridge between knowing and doing. Fortune magazine and the Hay Group studied the issue of strategy execution. The researchers concluded that for the top 10 most admired companies in each industry, strategy execution was not an exercise—it was the focus of everything they did: These companies knew how to create a strategy, but more important, they achieved superior results because they knew how to stick with it.

What this tells us is that although a solid strategy is important, it only gets you in the game.

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This is consistent with our observations over 25 years. Winning teams develop solid strategies not always great ones , but they spend lots of time and energy to ensure they adhere to their strategies. One way to express this relationship between strategy and adherence is this:. This equation shows that strategy has only an additive impact on your achievement level, whereas adherence has a multiplier effect on achievement.

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All your efforts to improve your strategy would result in a modest increase in achievement from to Because of the multiplier effect, this small improvement in each component of adherence results in a greater than 72 percent increase in achievement level to , and this is with a mediocre strategy. Imagine what would happen if you improved your adherence even a little bit more. This is why an average strategy with strong adherence tends to produce better results than a brilliant strategy with minimal adherence.

So, spend more effort on adherence than on tweaking your strategy. Why do we exist?

Where are we going? How will we conduct ourselves? What will we do? How will we measure success? What improvements or changes must we make? In which of the six do most companies struggle? Question 1 is really addressing your core purpose. For example, DW Distribution is a regional building products distributor in its third generation of family leadership. Like many companies, it was easy for the leaders to describe what they do instead of why they do it.

Question 5 is a challenge because many organizations want to measure everything and find it challenging to identify those few measures that tell most of the story. At least at the executive level, we encourage our clients to measure only what matters most: Why is this concept so vital to success whether a personal or a company goal? Discerning leaders look beyond timely complexity to find timeless simplicity. It's Not What You Say It's What You Do.

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Stick with It: Mastering the Art of Adherence by Lee Colan

Burn the Business Plan. Leading the High Energy Culture: Achieving Excellence through Customer Service. The A2z of Early Childhood Management. The 10 Immutable Laws of Power Selling: Managing to Make a Difference. Sales Guy's 7 Rules for Outselling the Recession. Mastering the Art of Adherence: How to Win with Any Strategy. How to write a great review. The review must be at least 50 characters long. The title should be at least 4 characters long. Your display name should be at least 2 characters long. At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer's personal information.

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The Art of Adherence

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